Student Ambassador Program

The problem:

The University of Oregon’s Experiential Learning Support Fund has had leftover funding in previous years. Not enough students apply each year to request assisted funding for experiential learning opportunities such as studying abroad, unpaid internships or travelling for job interviews.

The campaign:

My team partnered with The University's School of Journalism and Communication to raise awareness about available funds. We launched the Student Ambassador Program, where students encourage other students to apply for experiential funding. The campaign featured student-led social media, a website restructure and student designed in-class presentations.